Advertise with Reach Media Design Guidelines
Ad Requirements
To ensure compatibility with our digital billboard network, all advertisements must meet the following specifications:
- Duration: 15 seconds per ad slot.
- Orientation: Portrait.
- Dimensions: 1080 pixels (width) x 1920 pixels (height).
- File Format: JPEG, PNG, or MP4 (video ads).
- File Size: Maximum 5MB for static ads; Maximum 10MB for videos.
- Video Guidelines:
- Frame Rate: 30fps.
- Audio: Muted or silent (our billboards are visual-only).
Best Practices
Creating a successful digital billboard ad is all about delivering your message quickly and effectively. With only 15 seconds per slot, it’s essential to make every moment count! Follow these tips to maximize your ad’s impact:
1. Keep It Simple
- Focus on a single, clear message.
- Use large, bold fonts that are easy to read from a distance.
- Avoid clutter — stick to one main image or graphic element.
2. Use High-Quality Images
- Ensure your images are high resolution and well-lit.
- Avoid pixelation by using professional photos or vector-based graphics.
3. Choose Contrasting Colors
- High contrast between text and background ensures readability.
- Bright, eye-catching colors perform well, but stay on-brand.
4. Focus on Branding
- Include your logo prominently but not overpoweringly.
- Keep your brand colors consistent.
5. Include a Call to Action
- Phrases like “Visit Us Today,” “Order Now,” or “Follow Us” work well.
- If including a web address or phone number, keep it short and memorable.